Performance Marketing Manager/ Senior Manager

Performance Marketer

KEY RESPONSIBILITIES

• Build and manage all Meta and Google Ads campaigns — prospecting, retargeting,

lookalike audiences, and brand search

• Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and

GTM DataLayer across all website pages before any spend goes live

• Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative

rotation, and budget pacing

• Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz

completers — each with tailored creative and messaging

• Run weekly creative testing — identify best-performing hooks, formats, and CTAs.

Rotate creatives before fatigue sets in.

• Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they

compound.