Principal Applied Scientist

ASOS • London, England • Posted July 03, 2026

Position Overview

Job Description

ASOS is evolving towards an AI-enabled operating model where intelligence, automation and AI-powered workflows increasingly shape how we trade, forecast, personalise experiences and operate at scale. We see AI not as a standalone capability, but as a foundational part of how we serve customers, make decisions and run our business.

As part of this evolution, we're looking for a Principal Applied Scientist to help shape and scale Applied Science across ASOS.

This role sits at the intersection of:

  • Applied Science leadership
  • AI platform enablement
  • Federated operating model governance
  • GenAI-enabled ways of working

    • Today, Applied Science expertise exists across multiple business domains, including recommendations, forecasting, pricing, consumer modelling and marketing measurement. While this structure enables close alignment with business needs, it can also create opportunities for greater consist...