Regional Sales Manager - BC

Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment.

About the Role

Affinity Group Canada is seeking a results-driven Regional Sales Manager (RSM) to lead our British Columbia region. This role is responsible for driving sales performance, developing a high-performing team, and ensuring strong execution of national client strategies within the regional market. The RSM plays a critical leadership role—connecting client managers, distributors, culinary teams, and sales representatives to deliver consistent, measurable results while adapting to local market dynamics.