Sales Manager (Wholesale FMCG)

The Sales Manager is responsible for developing and executing wholesale sales strategies to drive volume, revenue, and market share in the FMCG sector. This role involves managing relationships with wholesale partners, optimizing distribution networks, implementing trade promotions, and ensuring product availability and visibility across markets.

Key Success Drivers including Accountabilities and Responsibilities

• Develop and implement the wholesale channel strategy aligned with the company’s sales objectives.
• Identify opportunities to expand distribution and penetration within the wholesale segment.
• Set and monitor sales targets, KPIs, and budgets for wholesale accounts.
• Manage and grow key wholesale accounts, ensuring consistent product availability and timely deliveries.
• Negotiate terms of trade, pricing, and promotional deals with wholesalers and distributors.
• Monitor stock levels, order cycles, and credit expos...