SEM Analyst, Paid Search Activation

Citi is looking for a Paid Search Analyst to join the Paid Search Activation team within the U.S. Consumer Cards Paid Media group — one of the largest and most dynamic digital marketing operations in financial services. In this role, you will deliver accurate, compliant, and timely paid search campaigns across Google Ads, Microsoft Ads, and SA360, forming a critical part of the SEM execution model that drives new card account acquisition at scale. This is a hands-on, detail-oriented position that builds deep platform knowledge and campaign management skills within a high-volume, highly regulated environment.

**Responsibilities**

+ Set up paid search campaigns in Google Ads, Microsoft Ads, and SA360, configuring keywords, ad groups, and targeting parameters to meet campaign specifications.
+ Traffic ad copy and implement campaign extensions, ensuring all creative assets are accurately deployed across platforms.
+ Conduct quality checks on campaign builds to verif...