Senior Advisor Etf Communications And Strategy (Longueuil)

A Senior Advisor, ETF Communications and Strategy in the Sales Enablement and Digital Strategy team at National Bank Investments (NBI) plays a central role in positioning and adopting NBI ETFs across multiple distribution channels. This role blends content strategy, training, and project management to support ETF launches and enhance the product offering and sales initiatives.

Your role

• Design and lead ETF‑related content strategies, tools and training programs to maximize the impact of sales initiatives across B2C and B2B channels.
• Develop clear, consistent and accessible messaging by translating investment strategies, portfolio construction and performance drivers for various target audiences.
• Structure and maintain narratives, value propositions and differentiated positioning for ETFs targeting self‑directed investors, advisors and hybrid client segments.
• Produce educational content, insights and best practices to support sales t...