Senior Analytics Specialist

About the position

The Senior Analytics Specialist sits within the Marketing team and reports to the Manager, Customer Journey. The role provides advanced data analysis, reporting and insight generation to optimise marketing activity and improve the customer journey across digital touchpoints, translating complex audience, campaign and channel data into clear recommendations that support engagement, acquisition and conversion.

Working with the Customer Journey Manager and cross-functional marketing teams, the role designs dashboards and reporting frameworks, analyses audience behaviour, segmentation, brand tracking and funnel performance, and supports data-led planning, targeting, personalisation and t...