Senior Brand Manager
Carlsberg Group • shah alam, selangor • Posted July 03, 2026
Position Overview
We are looking for a strategic, commercially driven, and passionate Senior Brand Manager to lead our Premium Brands portfolio. This role is instrumental in driving brand growth, managing portfolio performance, and delivering strong business results across market share, volume, and profitability.
If you are a strong brand leader who thrives on building impactful brands, driving innovation, and delivering results in a fast‑paced FMCG environment, this role is for you.
What you’ll be doing
- Lead the development of portfolio and brand strategies grounded in consumer insights and market trends
- Own and deliver brand performance across market share, volume, revenue, and profitability targets
- Drive innovation and execute impactful, end‑to‑end brand plans and campaigns
- Develop and implement 360° marketing activations across on‑trade, off‑trade, and key touchpoints
- Align all marketing activities with business ob...