Senior Data Scientist – Marketing Mix Modeling (MMM)

As a Senior Data Scientist – Marketing Mix Modeling (MMM), you will play a critical role in designing and delivering advanced Bayesian Marketing Mix Modeling solutions that help clients optimize marketing investments, improve media effectiveness, and drive measurable business outcomes. You will develop statistical models, causal inference frameworks, and optimization solutions that enable data-driven marketing decisions across global enterprises.

This role requires deep expertise in Bayesian statistics, probabilistic programming, causal inference, optimization, and marketing analytics. You will collaborate closely with cross-functional teams, including data engineers, product owners, business stakeholders, and client leadership, to build scalable, production-ready analytics solutions.

Key Responsibilities

• Design, develop, and deploy advanced Marketing Mix Models (MMM) using Bayesian statistical methodo...