SENIOR E-COMMERCE EXECUTIVE
ROLE & RESPONSIBILITIES:
1. TikTok Shop & Live Commerce (Main PIC)
Own and drive TikTok Shop as a key revenue and growth channel.
Lead end-to-end planning and execution of TikTok Shop campaigns, including mega campaigns, launches, and always-on sales strategies. Manage TikTok Shop operations: product listings, pricing, bundles, vouchers, affiliate setup, and campaign mechanics. Work closely with KOLs, creators, and internal teams to plan and execute TikTok Live sessions and content that drives conversion. Partner with marketing team on content direction to ensure strong “shoppertainment” storytelling and sales performance. Monitor TikTok Shop performance (GMV, CVR, AOV, live conversion) and continuously optimise for growth. Stay ahead of TikTok trends, platform tools, and best practices to drive innovation and competitive advantage.