Senior Manager, Integrated Marketing Experience (IMX) - EPICS (Philippines)

Focus, Scope, & Impact

As an individual contributor, you will be designing and delivering culturally iconic, insight‑led experiences that connect brands to consumers through Entertainment, Partnerships, Influencers, Culture, and Sports, driving brand relevance, love, and commercial impact. EPICS is the cultural growth engine that creates relevance, demand, and fandom—feeding the IMX performance and conversion system through platforms, partnerships, and ecosystems.

• Own and lead the EPICS strategy and activation roadmap in‑market, aligning platforms, partnerships, influencers, and cultural programs to brand, category, and business priorities.
• Act as the market subject matter expert and thought leader for EPICS, shaping direction, standards, and best practices while continuously evolving the model through insights, innovation, and first‑mover opportunities.
• Lead senior stakeholder alignment across Marketing, IMX, and Cross Functional Teams...