Senior Specialist Brand Comms Sportswear Lifestyle

Adidas • Cairo, Cairo Governorate • Posted July 21, 2026

Position Overview

Specialist Brand Communications Lifestyle & Hype

Area: Emerging Markets


Department: Marketing


Direct Reporting Line: Brand Comms Manager Lifestyle EMC

Subsidiary/territory: EM


Grade P1


Location: Cairo, Egypt


Number of Personnel Managed -Direct: 0

Purpose & Overall Relevance for the Organization

  • Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY

  • Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.

  • Embody the brand ethos and understand the Originals audience with intimacy.

    • Key Responsibilities:

  • Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales.

  • Manage assigned MWB (Marketing Wor...