Shopper Insights and Data Analytics Manager

Job Description

• Lead category sales strategy development, budgeting, and integrated business planning (IBP) for Sardines.
• Manage trade marketing programs, pricing strategies, and promotional activities across GT and MT channels.
• Monitor category performance, ROI of trade activities, and Gross-to-Net (GTN) targets.
• Collaborate with Finance and Demand Planning for accurate forecasting and profitability analysis.
• Oversee execution of NPD launches, distribution expansion, and category visibility initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 5–7 years of FMCG experience in Category, Trade Marketing, or Financial Planning.
• Strong analytical skills with experience in forecasting, budget management, and financial modeling.
• Proficient in data tools and platforms (e.g., Nielsen, Power BI, SA...