Social Media Executive

Role Overview

The Social Media Executive will be responsible for day‑to‑day management of social channels across key accounts, ensuring content is locally relevant, culturally appropriate, and aligned to broader campaign objectives. The role involves working closely with strategists, creatives, and account teams to bring campaigns to life across platforms such as Instagram, TikTok, X, LinkedIn, and Facebook.

Key Responsibilities

• Manage day‑to‑day social media activity across multiple tourism and government accounts.
• Schedule, publish, and optimise content across platforms.
• Support the development of social‑first content ideas tailored to different audiences.
• Monitor community engagement and respond in a timely and appropriate tone of voice.
• Track performance metrics and support reporting of insights and learnings.
• Work closely with designers and copywriters to ensure content follows platform best‑practice....