Social Media Specialist (Mexicali)

Job Summary

As a Social Media Specialist, you will play a pivotal role in assisting our Marketing Manager in establishing a framework for our marketing communication. Your strategic thinking and hands‑on approach will be essential in creating a long‑term marketing strategy suitable for our niche industry. The Social Media Specialist is responsible for nurturing and growing a brand's online community, fostering positive relationships, and driving engagement across various social media platforms.

What You'll Do

• Content Creation & Scheduling: Own the monthly content calendar (max 1 post/day). Schedule agency‑provided visuals in Meta Business Suite and create original Reels, Stories, and blog‑style articles for timely trends, holidays, and events.
• Brand Voice & Design: Craft consistent copy and quick graphics using Canva, Photoshop, or AI tools, ensuring all fonts, designs, and tones are flawless and approved before going live. <...