Sr. E-commerce Manager

Coty • Shanghai, Shanghai • Posted July 01, 2026

Position Overview

RESPONSIBILITIES

As the role, you are responsible for leading and developing ecommerce business strategy for online activities. To build on-line sales to be a part of sustainable and profitable business. Raise brand awareness online and drive online traffic to business.


Your main focus : 

  • Closely work with sales team and marketing operations team on the alignment for plan, budget & implementation of digital business. 

  • Building strategic partnerships with the E-commerce platforms.

  • Plan and execute the E-Commerce strategy, e.g. pricing strategy, joint business partner plans.

  • Secure the investments and support from the regional as well as the global digital team.

  • Ensure the seamless integration of online and offline business.

  • Create and manage annual expense budget and sales forecast for eCommerce channel.

  • Develop and implement short and long term campaigns to increase E-Commer...