A global leader in technology and electronics, renowned for its innovative products and services, is expanding its team. This prestigious organization is at the forefront of integrating real-time TV viewing behavior and insights to revolutionize brand and content experiences through its advertising arm. Due to continued growth and a commitment to leveraging cutting-edge ad solutions, an exciting opportunity has arisen for a Data Strategy & Commercialisation Lead within the Product Marketing division. Key Responsibilities: Full end-to-end ownership of go-to-market and sales enablement strategies for the launch of data and measurement solutions. Drive and influence product roadmap based on sales feedback and market dynamics to enhance product-market fit. Collaborate with internal and external stakeholders to increase the usage and understanding of audience and data solutions. Develop and maintain key sales partnerships, offering in-depth campaign performance insights and optimization recommendations. Serve as a product expert, delivering compelling presentations in client-facing meetings. Implement go-to-market best practices, creating impactful collateral, FAQs, and handling objections effectively. Desired Skills and Attributes: 8+ years of relevant industry experience, with extensive knowledge in TV/CTV/Digital data and measurement. Profound understanding of the AdTech/MarTech, CTV/TV video, and programmatic advertising ecosystems. Experience in product strategy, positioning, messaging, narrative, and collateral development. Strong stakeholder management skills, capable of building effective relationships across Sales and Product teams. Ability to manage complex projects with multiple stakeholders, ensuring milestones are met. Excellent written and verbal communication skills, with a knack for simplifying complex technical solutions. Independent, self-starter comfortable with ambiguity. Bachelor's Degree required; MBA or advanced degree is a plus. Why Join? This role offers the unique opportunity to join a rapidly growing team within a world-class advertising sales organization that puts a relentless focus on data and customer experience. You will be instrumental in bringing innovative ad experiences to market, shaping the future of digital and CTV advertising in the ANZ and Southeast Asia regions. The position is based 3 days a week in a vibrant office in Sydney's Surry Hills, offering a dynamic and collaborative work environment. Apply now and one of the White Bay team will reach out to you very soon. Never miss out on job alerts or interview tips and tricks by following the White Bay LinkedIn page: #J-18808-Ljbffr