SEO Specialist

  • Company:
    News Corp Australia
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    47 mins ago
  • Category:

SEO Specialist Sydney NSW, Australia

+ Audience team of Technology, Data and Digital

+ Play a crucial part in increasing SEO traffic for multiple iconic News Corp brands

+ Work with a passionate and lively team in office and across Australia

As our SEO Content Specialist, you’ll play a crucial part in increasing SEO traffic for multiple iconic News Corp brands. You’ll work across both regional and metro brands, maintaining a close relationship with journalists and digital editors to optimise our fast-breaking news articles and in-depth features, as well as play a key role in newsroom event content planning.

**What’s the role?**

+ SEO Responsibilities

+ Working closely with editorial and product teams to: ensure articles and other content will appear in Google for relevant search terms.

+ Collaborate with writers and editors to develop keyword-targeted content, copy editing and reviewing written content

+ Conducting website audits – create technical recommendations including areas of improvement across digital assets.

+ Analyse competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations.

+ Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns

+ Train journalists, producers and editors in basic SEO techniques

+ Proactively engage with editorial teams to maintain coverage and volume of SEO training

+ Content Responsibilities

+ Provide insights to the newsroom regarding daily trending search topics

+ Producing ‘evergreen’ article ideas and content pieces to digital newsrooms

+ Develop a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.

+ Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.

+ Contribute to wider News Corp SEO strategy and deliverables

**Who are you?**

+ Exceptional writing, spelling and grammar skills

+ Able to work collaboratively with stakeholders of all levels

+ Genuine interest and passion for ‘water-cooler’ topics and current affairs

+ Stay on top of social media trends across Facebook, Instagram, Twitter, TikTok and beyond

+ Able to identify a trending story and run with it

+ Digital newsroom experience preferred

+ Experience in SEO keyword research preferred

**What’s in it for you?**

+ Work with a passionate and lively team in office and across Australia

+ Blended and flexible work from home and office days

+ CBD location

+ Exposure to Australia’s largest online network

+ Ongoing training and development

**Who are we?**

We are news. We are sport. We are lifestyle. We are News Corp Australia.

The nation’s most influential media organisation, News Corp Australia reaches an unduplicated audience of 16 million Australians every month. As well as our famous news and sports brands, we lead the way in fashion, food, health, real estate and parenting. We have the largest online news audience in the country, with a bigger digital footprint than Facebook. We operate across more than 150 household names including The Mercury, Sunday Tasmanian, The Australian, and

**What’s next?**

Apply now or for more information on careers at News Corp Australia head to contact Lauren Bruce on [email protected]

**Type:** Permanent

**Category:** Digital

**Reference ID:** AU1234LB000722

**Date Posted:** 19/10/2021